What is a User Persona?
A user persona can be a hypothetical representation of what the target audience either is or what you would like them to be. This can be represented through multiple attributes such as the goals and behaviors of these users. User personas are usually constructed through research on base and/or target audiences, however, sometimes they can be made from scratch.
The main users of my app are those who are primarily couples who are indecisive in making a decision on where and what they may be doing that night.
A realistic goal for someone using my app would be to find an activity that they could do with their partner for the evening, as they don’t know what to do with their afternoon together.
Below you can see the user personas that I have created and their respected user scenarios.
It is a Saturday afternoon and Amy is just about to leave home to go meet with her boyfriend at the train station. She has just realized they neither of them have made any proper plans for the night. Amy gets her phone out and pulls up the GoDate app. Amy then decides she is going look for something that isn’t too expensive, local and new to her. She then puts her preferred price range and the maximum travel distance to a minimum. She scrolls down the list that the app has given her and decides to try a local restaurant out that is not only cheap but also has live entertainment. Amy then saves the page into her favorites for later usage. She is done with the app for now and continues on her way.
Calli is out with his girlfriend and have both just finished their breakfast. They are both interested in doing something together and are both a little indecisive. Calli pulls out his phone and goes onto the GoDate app. He then uses the filter in the app to show that he doesn’t have a preferred price range and decides he wants to do something entertaining so he clicks on the box next to entertainment. Calli scrolls down the list that the app has given him and decides with his partner that they will go to a cinema nearby to watch a movie. He doesn’t know the exact directions to the whereabouts of the cinema, so he clicks on the address that the app has given and it redirects him to Google maps with the address already entered.